Top 10

Translation and localization tips

For cross-cultural brand success

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Boost your global marketing results

When expanding your brand into different regions, a customized global marketing strategy can help your campaigns resonate with your target audience's unique language and culture.

Acclaro's global marketing ebook will help you:

Determine your target audience
Define a compelling brand style and tone
Comply with local regulations and customs
Budget for improved ROI

Tip 1

Determine your target audience

Effective global marketing campaigns need to reflect the habits, tastes, and lifestyles of their target audience.

If you choose only a “global” version of a language when translating your brand messaging or marketing campaign, this may save you money, but your content may be considered too neutral to be effective.

Tip 2

Evaluate your content

Ideally, your source content should be developed with translation in mind so you can avoid lengthy and costly changes to original ideas you want to convey.

Tip 3

Budget appropriately

Marketing content, by nature, tends to be cleverly nuanced. It takes expert skill and time to ensure it will be persuasive in your target market. Plan accordingly!

Tip 4

Define the desired style and tone

Once you have an idea of the purpose, scope, and target audience, examine and evaluate the most effective style and tone for your marketing content.

Tip 5

Create a style guide and glossary

Developing a customized style guide in conjunction with your translation and transcreation team ensures consistency within your campaign and across your larger-scale branding.

Tip 6

Share the knowledge

Your translation team should understand the objective of the marketing content, the makeup of your target audience, and your preferred style and tone.

Tip 7

Review

Review translation samples early on in the process to ensure that your translation team is capturing your desired style and tone.

Tip 8

Follow local laws and customs

What’s allowed and prohibited in marketing and specifically advertising differs greatly by country and region. It’s essential that your entire team understand what kind of local restrictions there are.

Tip 9

Take extra care with names and slogans

Take care not only to examine your marketing messages but also your brand and product names when entering a new market.

Tip 10

Be aware of space limitations

Most languages take up more space than English, so if English is your source language, you will need to plan accordingly.

Get the ebook

Download a copy of our ebook to learn how to adapt and translate your marketing campaigns across cultures.